Gentlemen (and ladies) before you freak out (or get too excited), I am not saying you HAVE TO take your significant other to expensive dinners, plan elaborate scavenger hunts reminiscing every milestone you had, or propose every day. No. All of the activities I listed are socially constructed ideology that we have conformed to accept as expressions of love.
Celebrating the true meaning of Valentine’s day – commemorating your relationship and appreciating your significant other – every day is important because we should be grateful for our partners every single day, not just on holidays, anniversary, and birthdays! Appreciation, gratitude, and mutual respect are pillars in a healthy relationship and celebrating your relationship only out of obligation is not how you show your partner you care or respect them. (Besides, you’re missing the point of Valentine’s Day or love, for that matter, if you believe that you should reserve one day out of the year, again, excluding anniversaries, birthdays, and holiday, to show your partner you care).